▶ CLIENT
TENNIS TV
END PRODUCT
▶ DISCIPLINE
ART DIRECTION
BRANDING
GRAPHIC DESIGN
Tennis TV is the home of ATP Tour content, capturing key moments, behind-the-scenes access, and the latest news for fans across social media. This project focused on elevating their visual identity across platforms, bringing a fresh and dynamic energy for the new Tennis season.
This project was developed in collaboration with End Product.
▶ BRANDING
Built around the energy of the game, this visual identity drew inspiration from tennis ball curves and crowd sound waves, translating into bold gradients and flowing patterns that felt both striking and versatile across Tennis TV’s content.
The system was designed for flexibility, giving the Tennis TV team the freedom to dial the energy up or down, balancing branding with photography to create a social media feed that could flex from minimal to maximalist.
▶ IMPLEMENTATION
With these elements in mind, we applied the wave pattern and bold colours scheme across Tennis TV’s social media, using the striking Cyan & Yellow colours to enhance photography, whilst also offering versatility through Light & Dark variations which could all be interchanged throughout the year.
The result was a unique content feed for Tennis TV, becoming instantly recognisable and sparking excitement among their loyal fanbase.
