▶ CLIENT
THE 400 CLUB
SKY SPORTS
▶ DISCIPLINE
ART DIRECTION
GRAPHIC DESIGN
The 400 Club teamed up with Sky Sports for an activation event at the Arsenal vs Liverpool Women’s match. I led the design across posters, the programme, and the menu, crafting a vintage, editorial-inspired aesthetic. The goal was to elevate the experience, delivering an A-list feel that left fans fuelled and fired up for the game.
Photography by Jessie Jeavons.
▶ POSTERS
Displayed inside and around the venue, the posters were designed to maximise photography and reinforce the event’s bold, editorial aesthetic. They helped set the tone, blending seamlessly with the atmosphere to create a visually striking experience.
▶ PROGRAMME
The programme followed a sleek, contemporary layout, enhancing the event’s premium feel. The two-page spread was designed to be dynamic, using bold photography to tie everything together in a compelling and cohesive way.
▶ MENU
As an extension of the event’s identity, the menu carried through the same contemporary, editorial style. With a select number of items, the design prioritised striking visuals, ensuring the aesthetic remained refined and engaging.
