▶ CLIENT

MANCHESTER UNITED
SNAPDRAGON

▶ DISCIPLINE

ART DIRECTION
GRAPHIC DESIGN

As an Art Director at Manchester United, I led the campaign concept and design, with visuals displayed across Old Trafford, social media, and beyond. The message ‘In The Frame, In The Game’ was created to drive awareness of Snapdragon, gamifying the experience and encouraging interaction with its technology.

To enhance fan engagement, designs were strategically placed around the stadium, inviting supporters to interact and share their experiences. This approach maximised visibility and impact for the partner throughout the sponsored match.